August 27th, 2010
by Jeff Brasher, ServNet President
An old adage, “May you live in interesting times” can certainly be applied to our industry. The only thing we can be certain of is change. 
The economy continues to waiver while the used car market fluctuates, making our efforts to identify trends and forecast the future an interesting–sometimes daunting, even frustrating–experience, especially for those who are new to the industry or who are looking for quick solutions to the challenges we face.
Operating some of the longest-running and most successful auto auction facilities in the country, ServNet auction owners are no strangers to the ups and downs of the market. We have faced challenges before and have experienced positive outcomes in the face of those challenges. ServNet auctions continue to move forward, building their market share, developing new opportunities for buyer ands sellers, improving procedures and offering innovative tools and processes to help their customers successfully remarket their vehicles.
Embracing the competitive advances in technology, ServNet auctions have recorded increases in vehicles sales on a number of upstream and video streaming internet platforms, with total online sales for 2010 soon to outpace those of 2009 overall. As independent facilities, ServNet auctions offer their customers the benefit of flexibility when it comes to internet sales, making available to individual customers the exact channel that best represents the vehicles being offered for sale including AuctionPipeline, Read the rest of this entry »
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Posted in Brasher's Reno, General
August 20th, 2010
Cars, corn and thousands of dollars in prize giveaways brought buyers from all over the west to Sacramento on July 19th and 20th for the 2010 Corn Roast Sale at Brasher’s Sacramento Auto Auction. Auction Owner John Brasher reports that more than 1338 buyers attended the two-day event, which saw more than 1850 cars and trucks cross the auction block.
The Corn Roast Sale is an annual tradition at Brasher’s Sacramento, bringing buyers and sellers together at the peak of the summer selling season. At this year’s event, the auction served 1,500 ears of barbecued corn on the cob, gave away free T-shirts, and asked that the dealers wear those shirts in order to qualify for the prize drawings at the end of the sale, which included outdoor furniture, electronics, and the grand prize: a customized Harley Dyna Wide Glide.
“Even in what has been a challenging market, Brasher’s Sacramento Auto Auction continues to set the bar in the West,” said Brasher. “Buyers look to Brasher’s as the best source for inventory, and their activity in the lanes is keeping sales strong.”
Brasher’s Sacramento Auto Auction is one of the founding members of ServNet, which was established in 1987, as well as a founding member of AuctionPipeline.com, a web initiative that provides auction customers with sales and market information as well as live, online bidding.
Source: servnetauctions.com
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Posted in Brasher's Sacramento
August 2nd, 2010
As of July 1st, we’re all done converting our online lanes over to the NEW LOOK.
Brasher’s is happy to offer over 30 lanes every week on Pipeline Simulcast. By now, most of you have found your way around. We want to know what you think! Please click here to take a brief survey.
We also want to take some time to call out a few of the features some of you have asked about.
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CHANGE LANES: Rather than launch separate bidding windows for multiple lanes, just click this drop-down to quickly jump from lane to lane within a given sale.
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VIEW MULTIPLE LANES: Clicking here during a sale will launch a separate side window that will show you a real-time summary of what is happening in all other lanes. You can place bids in other lanes from that window or jump to any other lane by selecting it from the list.
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VEHICLE DETAILS: Here you can view all of the details (including vehicle info, equipment, condition report, pictures, etc) for the current vehicle being offered on Pipeline Simulcast. Note we also share with you PAR and other book values when available.
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BID BUTTON: The most important part! As long as the clerk is in sync with the auctioneer, the green button is the auctioneer’s asking price! If you want to bid more than the auctioneer is asking, you may alternatively bid higher using the other buttons.
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If you have any other questions, comments, or you’d be interested in being on a dealer panel to help us make your online buying experience better, please take this survey.
We’ll see you at the auction!
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Posted in Brasher's Idaho, Brasher's Northwest, Brasher's Portland, Brasher's Reno, Brasher's Sacramento, Brasher's Salt Lake, General, Tech Tips
July 23rd, 2010
The 11th annual Smoker and Last Man Standing event at Brasher’s Idaho Auto Auction was one for the record books, surpassing all other sales of the year. Held on June 23rd and 24th, the event encompassed two days of auction selling, 900 bidder badges, 2,000 consigned units and produced a new boxing champion who joins a prestigious list of past winners, including auction owner and general sales manager, Matt Brasher. 
The 2010 Smoker Sale was highlighted by special guest and former Middleweight Champion of the World, Jermain “Bad Intentions” Taylor. Taylor was there to coach and encourage the contenders during Fight Night at Qwest Arena in downtown Boise. Fight fans enjoyed eight matches of excitement, suspense and even a few TKO’s. Last year’s champ, Matt Brasher, sat ringside and passed the championship belt to Joe Sandoval of Nampa Kia.
“This was the most successful Smoker we have seen,” said Doug Brasher. “To be able to say that in the current economic state speaks volumes to the dedication and hard work of everyone involved. We would like to thank all of our sponsors, participants, volunteers and especially our dealers. We are already looking forward to 2011,” said Brasher.
Source: servnetauctions.com
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Posted in Brasher's Idaho, General
July 21st, 2010
SAN JOSE, California – Brasher’s Auto Auctions has announced that it will open a dealer consignment auction in San Jose later this week. Located on the Santa Clara County Fairgrounds, Brasher’s San Jose Auto Auction will offer consignments from new and used car dealers every Thursday, with the first sale set for tomorrow, July 22nd.
The Brasher family has been a leader in the auto auction industry since founding its first auction in Salt Lake City, Utah in 1949. Currently the Brashers operate facilities in Salt Lake, Sacramento, Reno, Portland, Eugene and Boise.
“We’ve long looked at the San Jose market as a great opportunity to serve the new and used car dealers in the Bay Area,” said John Brasher. “With real estate values being what they are, we determined that this was an excellent time to launch an auction to serve dealers in the heart of San Jose.”
Brasher reports that industry veteran Gary Mobley will head the management team at Brasher’s San Jose Auto Auction.
“Gary is known throughout the industry as a true professional, a man of tremendous experience and reputation who knows how to run an auto auction,” said Brasher. “He is a great find for us at Brasher’s, and shares our dedication to superior customer service. He has put together a great team focused on building a successful auction in San Jose.”
Brasher’s San Jose is open to licensed new and used car dealers. For consignment and further sales information, please contact the auction at (408)890-2990, or find the auction online at www.brasherssanjose.com.
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Posted in Brasher's Idaho, Brasher's Northwest, Brasher's Portland, Brasher's Reno, Brasher's Sacramento, Brasher's Salt Lake, Brasher's San Jose, General
June 21st, 2010
Brasher’s Salt Lake Auto Auction is pleased to add General Motors and GMAC to its growing list of consignors. They join Brasher’s Idaho and four other ServNet Auctions who proudly sell for GM/GMAC.
Be sure to be in the lane on online for the inaugural sales on Tuesday, July 13th and 27th, represented by Todd Cook.
Richard Curtis, ServNet’s Executive Vice President of Industry Relations, noted that General Motors and GMAC jointly remarket vehicles at 42 GM Sponsored Auctions sites across the country in both a “closed” and “open” sale environment. Of those 42 facilities, only 9 are independent auctions, and 6 of those independents are ServNet auctions.
Source: ServNet.com
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Posted in Brasher's Idaho, Brasher's Salt Lake, General
May 28th, 2010
Over the next few weeks, you’ll see a new screen when you login to buy online via Pipeline Simulcast at Brasher’s Auto Auctions. Several lanes have been converted already and we hope to complete the integration by the end of June.
To better serve our customers, we’ll be offering more lanes online than ever before! We’re confident you’ll like the new interface and added features (like attending from your Mac or iPhone and seamless lane-switching) but we want to hear it from you! Feel free to post your questions/comments below or contact your nearest Brasher’s Auction for help.
You’ll have to login to the Pipeline to get the full experience, but here’s a shot of what the bid client will look like:
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Posted in Brasher's Idaho, Brasher's Northwest, Brasher's Portland, Brasher's Reno, Brasher's Sacramento, Brasher's Salt Lake, General
May 21st, 2010
Boise, Idaho will be overrun with auto dealers and boxing fans alike as Brasher’s Idaho Auto Auction brings Olympian and boxing superstar Jermain “Bad Intentions” Taylor to the Gem State for the 11th Annual Smoker Sale and Last Man Standing Charity event.
Set for June 23rd and 24th, the Smoker Sale will feature more than 2,300 units on auction block; including a GM Factory sale and RV/Powersports sale. Featured 2010 Smoker Sale consignors include General Motors, GMAC, Wells Fargo Dealer Services, US Bank, Edmark Superstore, Boise Volkswagen Audi, Larry Miller Group, Gentry Ford Subaru, Internet Auto and Dennis Dillon.
BIAA will host Fight Night and the Last Man Standing Charity event at 7 p.m. Wednesday, June 23, at Qwest Arena in downtown Boise. The event is free and open to the public. The 4,500 expected fight fans will enjoy eight boxing matches featuring dealers, bank representatives and auction employees from the Boise area.
For more information on the 11th Annual Smoker Sale and Last Man Standing Charity event visit www.idaa.com or call the Sales Department at (208) 395-3174.
You can check out the promo video here:
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Posted in Brasher's Idaho, Brasher's Northwest, Brasher's Portland, Brasher's Reno, Brasher's Sacramento, Brasher's Salt Lake, General
May 17th, 2010
FRANKLIN, Tenn. — The ServNet Auction Group recently hosted its first Meet the Owners event of 2010, kicking off this year’s series of meetings with a gathering in Dallas earlier this month.
As some may know, the Meet the Owners meetings are designed to strengthen the relationships that the owners of ServNet’s 22 independent auctions have with remarketers.
Attending the Dallas meeting — which was hosted by ServNet president Jeff Brasher, the owner of Brasher’s Reno Auto Auction, and ServNet chief executive officer Pierre Pons — were representatives from the following remarketers: Chrysler Financial, GMAC, Mercedes Benz Credit, AmeriCredit, Hertz, Santander Consumer USA, American Honda Finance and Wells Fargo Dealer Services.
During the event, these remarketers engaged in discussion with auction owners and members of ServNet’s executive staff.
As part of welcoming attendees, Pons and Brasher emphasized the ServNet members’ strengths, which they cite as the following: long-term, multi-generational, independent ownership; established business practices; well-maintained facilities; and cutting edge technology.
“A strong Internet presence and online selling capabilities are essential in today’s marketplace,” Brasher noted. “ServNet auctions stand among the leaders in the industry with online tools that not only facilitate inventory searches, but offer simulcast auction selling through a variety of channels, including AuctionPipeline, which was created and developed by a team of ServNet auctions to deliver comprehensive online buying and selling capabilities.”
Read the rest of this entry »
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Posted in Brasher's Idaho, Brasher's Northwest, Brasher's Portland, Brasher's Reno, Brasher's Sacramento, Brasher's Salt Lake, General
May 11th, 2010
Race day has come and gone without any major casualties (although I’ve heard rumors of a few lost toenails from the group). The course was tough, but the weather really cooperated.
Ironman St George by the numbers:
- 2,384 people signed up for the race
- 1,915 got in the water to start the swim
- 38 people didn’t finish the 2.4 mile swim
- Another 165 didn’t finish the 112 mile bike
- Another 78 didn’t finish the 26.2 run
Here’s how your favorite 3 racers fared:
Hammer was cruising along on the bike and had some mechanical issues that just cost him too much time. Not 48 hours went by after the race that we was signed up for Ironman St George 2011 along with a couple of other racers from the group.
Many have asked to see some pictures. You can check them out here:
Once again, a sincere thank you to all the supporters. Stay tuned and get ready to participate in the next (albeit shorter) event. Details coming soon.
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Posted in Desk to Ironman, General
