The highlight of the annual Holiday Sale at Brasher’s Idaho Auto Auction was a fund-raising event which raised $13,100 for Reece’s Rainbow, a charity dedicated to aiding the adoption of children with Down Syndrome.
Doug Brasher brought the barn to silence as he spoke about Reece’s Rainbow and what it meant to him. In words that moved all in attendance, he explained the importance and the need of this charity and the truly great thing they are doing for children needing a loving home.

The "Christmas Car" at Brasher's Idaho Auto Auction was bought and sold 13 different times, raising $13,100 for charity.
Reece’s Rainbow has given over $1.5 million in grants and helped with the adoption of over 500 children affected with Down Syndrome. Their mission is to raise awareness of orphan children with Down Syndrome and provide funding to help alleviate the high cost of adoption. They have reached out to adopting families in 25 countries.
This year, the auction’s “Christmas Car” was a 1996 pink Cadillac, extravagantly decorated with garland, twinkle lights, and ornaments. It ran through the auction lanes each week leading up to the Holiday Sale in hopes of drawing attention. And it did. The pink Cadillac was bought and sold 13 different times for prices ranging from $100 to $3,200. The car brought a total of $13,100, all of which was given to Reece’s Rainbow, a tremendous increase over the fundraiser of 2010.
“This was the second year that Brasher’s Idaho Auto Auction bought a vehicle with the intention of auctioning it off for charity to our dealers and staff during our annual Holiday Sale,” explained owner Doug Brasher. “Needless to say, next year we plan to go bigger and better and raise even more. We’d like to thank everyone, especially our local dealers, who participated and helped make this possible!”
Source: servnetauctions.com



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