Archive for the ‘Brasher’s Idaho’ Category

Brasher’s Tech Tips – Pipeline Simulcast

Monday, August 2nd, 2010

As of July 1st, we’re all done converting our online lanes over to the NEW LOOK. Brasher’s is happy to offer over 30 lanes every week on Pipeline Simulcast. By now, most of you have found your way around. We want to know what you think! Please click here to take a brief survey.

We also want to take some time to call out a few of the features some of you have asked about.

Pipeline Simulcast Bid Client

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CHANGE LANES: Rather than launch separate bidding windows for multiple lanes, just click this drop-down to quickly jump from lane to lane within a given sale.

 Pipeline Simulcast Lane Drop-Down
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VIEW MULTIPLE LANES: Clicking here during a sale will launch a separate side window that will show you a real-time summary of what is happening in all other lanes. You can place bids in other lanes from that window or jump to any other lane by selecting it from the list.

 Pipeline Simulcast Multiple=
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VEHICLE DETAILS: Here you can view all of the details (including vehicle info, equipment, condition report, pictures, etc) for the current vehicle being offered on Pipeline Simulcast. Note we also share with you PAR and other book values when available.

 Pipeline Simulcast Vehicle Details
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BID BUTTON: The most important part! As long as the clerk is in sync with the auctioneer, the green button is the auctioneer’s asking price! If you want to bid more than the auctioneer is asking, you may alternatively bid higher using the other buttons.

 Pipeline Simulcast Bid Button

If you have any other questions, comments, or you’d be interested in being on a dealer panel to help us make your online buying experience better, please take this survey.

We’ll see you at the auction!

Posted in Brasher's Idaho, Brasher's Northwest, Brasher's Portland, Brasher's Reno, Brasher's Sacramento, Brasher's Salt Lake, General, Tech Tips | View Comments

11th Annual Smoker Event Posts Record Numbers

Friday, July 23rd, 2010

The 11th annual Smoker and Last Man Standing event at Brasher’s Idaho Auto Auction was one for the record books, surpassing all other sales of the year. Held on June 23rd and 24th, the event encompassed two days of auction selling, 900 bidder badges, 2,000 consigned units and produced a new boxing champion who joins a prestigious list of past winners, including auction owner and general sales manager, Matt Brasher. Brasher's Idaho Auto Auction 2010 Smoker Champion

The 2010 Smoker Sale was highlighted by special guest and former Middleweight Champion of the World, Jermain “Bad Intentions” Taylor. Taylor was there to coach and encourage the contenders during Fight Night at Qwest Arena in downtown Boise. Fight fans enjoyed eight matches of excitement, suspense and even a few TKO’s. Last year’s champ, Matt Brasher, sat ringside and passed the championship belt to Joe Sandoval of Nampa Kia.

“This was the most successful Smoker we have seen,” said Doug Brasher. “To be able to say that in the current economic state speaks volumes to the dedication and hard work of everyone involved. We would like to thank all of our sponsors, participants, volunteers and especially our dealers. We are already looking forward to 2011,” said Brasher.

Source: servnetauctions.com

Posted in Brasher's Idaho, General | View Comments

Brasher’s Launches Auto Auction in San Jose

Wednesday, July 21st, 2010

SAN JOSE, California – Brasher’s Auto Auctions has announced that it will open a dealer consignment auction in San Jose later this week. Located on the Santa Clara County Fairgrounds, Brasher’s San Jose Auto Auction will offer consignments from new and used car dealers every Thursday, with the first sale set for tomorrow, July 22nd.Brasher's San Jose Auto Auction

The Brasher family has been a leader in the auto auction industry since founding its first auction in Salt Lake City, Utah in 1949. Currently the Brashers operate facilities in Salt Lake, Sacramento, Reno, Portland, Eugene and Boise.

“We’ve long looked at the San Jose market as a great opportunity to serve the new and used car dealers in the Bay Area,” said John Brasher. “With real estate values being what they are, we determined that this was an excellent time to launch an auction to serve dealers in the heart of San Jose.”

Brasher reports that industry veteran Gary Mobley will head the management team at Brasher’s San Jose Auto Auction.

“Gary is known throughout the industry as a true professional, a man of tremendous experience and reputation who knows how to run an auto auction,” said Brasher. “He is a great find for us at Brasher’s, and shares our dedication to superior customer service. He has put together a great team focused on building a successful auction in San Jose.”

Brasher’s San Jose is open to licensed new and used car dealers. For consignment and further sales information, please contact the auction at (408)890-2990, or find the auction online at www.brasherssanjose.com.

Posted in Brasher's Idaho, Brasher's Northwest, Brasher's Portland, Brasher's Reno, Brasher's Sacramento, Brasher's Salt Lake, Brasher's San Jose, General | View Comments

Brasher’s Salt Lake Welcomes General Motors

Monday, June 21st, 2010

Brasher’s Salt Lake Auto Auction is pleased to add General Motors and GMAC to its growing list of consignors. They join Brasher’s Idaho and four other ServNet Auctions who proudly sell for GM/GMAC.

Brasher's Salt Lake welcomes GM/GMACBe sure to be in the lane on online for the inaugural sales on Tuesday, July 13th and 27th, represented by Todd Cook.

Richard Curtis, ServNet’s Executive Vice President of Industry Relations, noted that General Motors and GMAC jointly remarket vehicles at 42 GM Sponsored Auctions sites across the country in both a “closed” and “open” sale environment. Of those 42 facilities, only 9 are independent auctions, and 6 of those independents are ServNet auctions.

Source: ServNet.com

Posted in Brasher's Idaho, Brasher's Salt Lake, General | View Comments

Pipeline Simulcast has a NEW LOOK!

Friday, May 28th, 2010

Over the next few weeks, you’ll see a new screen when you login to buy online via Pipeline Simulcast at Brasher’s Auto Auctions. Several lanes have been converted already and we hope to complete the integration by the end of June.

Pipeline SimulcastTo better serve our customers, we’ll be offering more lanes online than ever before! We’re confident you’ll like the new interface and added features (like attending from your Mac or iPhone and seamless lane-switching) but we want to hear it from you! Feel free to post your questions/comments below or contact your nearest Brasher’s Auction for help.

You’ll have to login to the Pipeline to get the full experience, but here’s a shot of what the bid client will look like:

Pipeline Simulcast Bid Client

Posted in Brasher's Idaho, Brasher's Northwest, Brasher's Portland, Brasher's Reno, Brasher's Sacramento, Brasher's Salt Lake, General | View Comments

Brasher’s Idaho Auto Auction Welcomes Jermain “Bad Intentions” Taylor for 11th Annual “Smoker” Sale

Friday, May 21st, 2010

Boise, Idaho will be overrun with auto dealers and boxing fans alike as Brasher’s Idaho Auto Auction brings Olympian and boxing superstar Jermain “Bad Intentions” Taylor to the Gem State for the 11th Annual Smoker Sale and Last Man Standing Charity event.The Smoker 2010 - Brasher's Idaho Auto Auction

Set for June 23rd and 24th, the Smoker Sale will feature more than 2,300 units on auction block; including a GM Factory sale and RV/Powersports sale. Featured 2010 Smoker Sale consignors include General Motors, GMAC, Wells Fargo Dealer Services, US Bank, Edmark Superstore, Boise Volkswagen Audi, Larry Miller Group, Gentry Ford Subaru, Internet Auto and Dennis Dillon.

BIAA will host Fight Night and the Last Man Standing Charity event at 7 p.m. Wednesday, June 23, at Qwest Arena in downtown Boise. The event is free and open to the public. The 4,500 expected fight fans will enjoy eight boxing matches featuring dealers, bank representatives and auction employees from the Boise area.

For more information on the 11th Annual Smoker Sale and Last Man Standing Charity event visit www.idaa.com or call the Sales Department at (208) 395-3174.

You can check out the promo video here:

Posted in Brasher's Idaho, Brasher's Northwest, Brasher's Portland, Brasher's Reno, Brasher's Sacramento, Brasher's Salt Lake, General | View Comments

ServNet Holds First 2010 Meet the Owners Event

Monday, May 17th, 2010

FRANKLIN, Tenn. — The ServNet Auction Group recently hosted its first Meet the Owners event of 2010, kicking off this year’s series of meetings with a gathering in Dallas earlier this month.

As some may know, the Meet the Owners meetings are designed to strengthen the relationships that the owners of ServNet’s 22 independent auctions have with remarketers.ServNet Auctions

Attending the Dallas meeting — which was hosted by ServNet president Jeff Brasher, the owner of Brasher’s Reno Auto Auction, and ServNet chief executive officer Pierre Pons — were representatives from the following remarketers: Chrysler Financial, GMAC, Mercedes Benz Credit, AmeriCredit, Hertz, Santander Consumer USA, American Honda Finance and Wells Fargo Dealer Services.

During the event, these remarketers engaged in discussion with auction owners and members of ServNet’s executive staff.

As part of welcoming attendees, Pons and Brasher emphasized the ServNet members’ strengths, which they cite as the following: long-term, multi-generational, independent ownership; established business practices; well-maintained facilities; and cutting edge technology.AuctionPipeline

“A strong Internet presence and online selling capabilities are essential in today’s marketplace,” Brasher noted. “ServNet auctions stand among the leaders in the industry with online tools that not only facilitate inventory searches, but offer simulcast auction selling through a variety of channels, including AuctionPipeline, which was created and developed by a team of ServNet auctions to deliver comprehensive online buying and selling capabilities.”

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Posted in Brasher's Idaho, Brasher's Northwest, Brasher's Portland, Brasher's Reno, Brasher's Sacramento, Brasher's Salt Lake, General | View Comments

March is Anniversary Month at Brasher’s

Friday, March 26th, 2010

Brasher’s Auto Auctions recently celebrated anniversaries at it’s two Oregon locations.

On March 18th, Brasher’s Portland Auto Auction commemorated its 17th anniversary with a special sales event featuring close to 1200 units, $5,000 worth of prizes, and a great lunch topped off with some birthday cake. “As we head into the spring market, the optimism in the auction lanes is infectious and vehicles from all segments are selling well,” said Jerry Hinton, the auction’s general manager.

That same day, Brasher’s Idaho Auto Auction had reason to celebrate as well. Owner/General Manager Doug Brasher reports that Brasher’s was celebrating three years in Boise, ID, with a sale that featured two HorsePower lanes, two bank lanes with 400+ Units, an RV/Powersports sale and a GM Factory sale. All lanes were available online with Pipeline Simulcast.

Anniversary month will be topped off with a 2-day auction and celebrity entertainment as Brasher’s Sacramento Auto Auction celebrates 32 years. On March 29th and 30th, Brasher’s will deliver an outstanding selection of vehicles, great food, hilarious entertainment, and exciting prize giveaways-including a 1950 Oldsmobile Rocket 88.Brasher's LIVE 32nd Anniversary Celebration

“The Anniversary Sale in Sacramento is always an exciting event, but this year, we’re observing something special: after 28 years at Brasher’s in Sacramento, our general manager, Rex Roden, is retiring, and we want to send him off in style,” said auction owner John Brasher.

On Monday evening, March 29th, near 1,000 expected auction customers will arrive at Brasher’s to find the auction arena transformed into a specially-decorated dining room, and will enjoy dinner catered by three different restaurants, amid candlelight and fresh flowers. After dinner and dessert, the guests will be ushered into the Brasher’s LIVE! Comedy club, for a command performance by celebrity entertainer Rob Pearson. A frequent guest on late-night TV and a world-record juggler, Pearson was the featured entertainer at last year’s anniversary event in Sacramento.

“After the show, we’ll clear the auction arena to make way for a 700+ vehicle sale, with a great mix of vehicles from our fleet, finance and new car dealer customers, including a special consignment of bikes from Harley Davidson Financial Services,” said Brasher. “It will be a night of food, fun and auction action, unlike anything you’ve ever seen before!”

Brasher’s will follow up the next day with a 2,500 vehicle sale beginning at 8:45 am, which will feature vehicles from Ford Credit, Ford Motor Company, Capital One, AmeriCredit, PHH, Repo Remarketing and more, including consignments from new and used car dealers throughout Northern California. Free lunch will be served in the lanes, and at the end of the sale, drawings will be held for a number of prizes, including $10,000 in cash and of course, the 1950 Olds 88 Rocket.

We’d love to have you join us!

Posted in Brasher's Idaho, Brasher's Portland, Brasher's Sacramento | View Comments

Tory Miran Returns to Brasher’s Idaho Auto Auction

Monday, January 18th, 2010

Source: servnetauctions.com

Brasher’s Idaho Auto Auction has announced that industry veteran Tory Miran has joined the auction staff as head of national account sales.

“We’re thrilled to welcome Tory back ‘home’ to the Idaho Auto Auction,” said auction owner and general manager Doug Brasher, noting that Miran spent ten years at the Idaho Auto Auction prior to the Brashers’ ownership of the facility, from 1997 to 2007.

“Tory helped build the Idaho Auto Auction into a top-notch facility, and developed strong relationships that our auction continues to enjoy today. We’re excited to work with him as we continue growing our customer base and leading the market as an auction offering superior service and superior results,” said Brasher.

Miran has worked in the auction industry since 1996, when he joined Auction Finance Group, located in Miami, Florida, as the company’s representative in the Northwest Region. Approximately a year later, he went to work for Idaho Auto Auction where he spent the next ten years, serving initially as the fleet/lease manager. In 2001 he was named Assistant General Manager, and in 2003 he was promoted to General Manager. In 2008 he moved to the nation’s heartland to work with ServNet’s Kansas City Independent Auto Auction as its general manager.

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“Smoker Sale” Draws Record Crowds to Brasher’s Idaho Auto Auction

Friday, August 7th, 2009


Brasher’s Idaho Auto Auction’s “Smoker Sale” drew record numbers of buyers, who attended the two-day sale both in the lane and online to bid on vehicles from General Motors, GMAC, US Bank, Wachovia, AmeriCredit, Capital One, Prestige Financial, Zion’s Bank, Wheels, Drive, Enterprise, Avis, Auto Remarketing, and Hinklease, among others. The Smoker also included a Horsepower Sale (new car dealer trades), as well as an RV and Powersports sale.

The 2-day Smoker Sale at Brasher's Idaho Auto Auction brought buyers to the lanes from all over the U.S., setting a new attendance record.

The 2-day Smoker Sale at Brasher's Idaho Auto Auction brought buyers to the lanes from all over the U.S., setting a new attendance record.

Auction general manager Doug Brasher reports that this year’s event shattered all previous attendance records, beating even last year’s Smoker Sale with 120 more bidders in the lane, and 50 online. The increase in bidder turnout translated to an increase in sales, topping last year’s numbers by 12%.

Brasher noted that the Horsepower sale quadrupled its average consignment numbers and delivered sales percentages of 95-100% across the board.

Following the auction on Wednesday evening, A crowd of 5,000 jammed into Boise’s Qwest Arena for the “Smoker”, an evening event that featured eight amateur boxing matches and the auction’s first “Last Man Standing” charity fund-raising event. The fight card included rivals from local new and used car dealerships who took to the ring to show off their prowess and skill, as they worked to back their opponents into the ropes or drop them to the floor.

The excitement in the arena grew to a fevered pitch as the title bout drew near, when rookie boxer and hands-down favorite Matt “The Hammer” Brasher took to the ring to challenge cross-town rival Todd Carlson, a match that was refereed by boxing champ Ray “Boom Boom” Mancini.

Matt "The Hammer" Brasher lands a left hook in the Smoker's Title Fight. He won every round and was declared the victor.
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