After the first of the year, the auction will become Brasher’s Portland Auto Auction. Brasher’s management points out that the reason for the change lies in geographical recognition.

“Representatives of our auction frequently find themselves in front of bank, finance and fleet accounts across the nation that don’t know where ‘Cascade’ is,” explains Jerry Hinton, the auction’s general manager. “When we tell them we are from Brasher’s Portland Auto Auction, the guesswork is removed and our customers will know where to find us without further explanation.”

The name and logo change have been in the works for about five months and had to be approved by the National Auto Auction Association. With this completed, Brasher’s has begun the transition that will take full effect on January 1.

Brasher’s Portland Auto Auction will celebrate its renaming with an auction event on January 21 featuring over 1200 vehicles with key consignment from VW Credit and Audi Financial Services. At this event, Brasher’s will be giving out apparel with the new auction name and logo along with traditional food and prizes that accompany these types of Brasher’s party-sale events.

The auction was launched by the Brasher family in 1993 in Lake Oswego, a Portland suburb. Operating in a renovated truck facility with four lanes, the auction held its weekly dealer consignment sale in Lake Oswego until 1995, when it moved to a state-of-the-art facility in Wood Village, near Portland’s International Airport.

The auction is a member of ServNet, a premier group of independent auto auctions from across the United States. The auction also participates in AuctionPipeline, where customers may view detailed condition reports, market report information and participate in online sales.

Source: http://www.servnetauctions.com/portland%2012-09.aspx

There was plenty to buy and sell at Brasher’s Cascade Auto Auction’s Fall Harvest Sale on November 5, when dealers assembled in the auction arena for an 1,100 vehicle sale that featured Honda and Acura Financial Services, Wachovia Financial, Remarketing Services and the Pacific Northwest’s leading new and used car dealers.

“We marked the Fall Harvest season with a great day of buying and selling at Brasher’s Cascade Auto Auction,” said auction sales manager Rob Wassom. “Hot chili and cornbread seemed to take the chill right out of the air, and gave everyone the extra energy to stay in the lanes until the very end of the sale!”

Also attending the Fall Harvest Sale were a number of Eagle Scouts representing the Cascade Pacific Council of the Boy Scouts of America. They were on hand to create awareness for the Boy Scouts and to participate in a fund-raising auction at the end of the day. Once the last car had cleared the lane, dealers remained to offer bids on a number of items collected by both Brasher’s and the local council office, including electronic toys and gadgets, sports packages, and signed sports memorabilia. By day’s end, over $4,500 in revenue had been generated for the Boy Scouts.

“We take our responsibility as a member of our community seriously, and it was gratifying to see how much support the Boys Scouts received from our customers at the Fall Harvest Sale,” said Wassom. “It was great to pull together to raise funds for the Boy Scouts, who do so much to encourage our youth, to help them build character and develop the leadership skills that will serve them as the community leaders of the future.”

Established in 1993, Brasher’s Cascade Auto Auction holds a consignment sale every Thursday at 9AM, and a public sales on scheduled Thursdays. The auction is a member of ServNet, a premier group of independent auto auctions from across the country. The auction also participates in AuctionPipeline, where customers view detailed condition reports, market report information, and attend online sales.