Archive for the ‘Brasher’s Sacramento’ Category

Harley Giveaway Caps 2010 Corn Roast Sale at Brasher’s Sacramento

Friday, August 20th, 2010

Cars, corn and thousands of dollars in prize giveaways brought buyers from all over the west to Sacramento on July 19th and 20th for the 2010 Corn Roast Sale at Brasher’s Sacramento Auto Auction. Auction Owner John Brasher reports that more than 1338 buyers attended the two-day event, which saw more than 1850 cars and trucks cross the auction block.
2010 Corn Roast Sale at Brasher's Sacramento
The Corn Roast Sale is an annual tradition at Brasher’s Sacramento, bringing buyers and sellers together at the peak of the summer selling season. At this year’s event, the auction served 1,500 ears of barbecued corn on the cob, gave away free T-shirts, and asked that the dealers wear those shirts in order to qualify for the prize drawings at the end of the sale, which included outdoor furniture, electronics, and the grand prize: a customized Harley Dyna Wide Glide.

“Even in what has been a challenging market, Brasher’s Sacramento Auto Auction continues to set the bar in the West,” said Brasher. “Buyers look to Brasher’s as the best source for inventory, and their activity in the lanes is keeping sales strong.”

Brasher’s Sacramento Auto Auction is one of the founding members of ServNet, which was established in 1987, as well as a founding member of AuctionPipeline.com, a web initiative that provides auction customers with sales and market information as well as live, online bidding.

Source: servnetauctions.com

Brasher’s Tech Tips – Pipeline Simulcast

Monday, August 2nd, 2010

As of July 1st, we’re all done converting our online lanes over to the NEW LOOK. Brasher’s is happy to offer over 30 lanes every week on Pipeline Simulcast. By now, most of you have found your way around. We want to know what you think! Please click here to take a brief survey.

We also want to take some time to call out a few of the features some of you have asked about.

Pipeline Simulcast Bid Client

1

CHANGE LANES: Rather than launch separate bidding windows for multiple lanes, just click this drop-down to quickly jump from lane to lane within a given sale.

Pipeline Simulcast Lane Drop-Down
2

VIEW MULTIPLE LANES: Clicking here during a sale will launch a separate side window that will show you a real-time summary of what is happening in all other lanes. You can place bids in other lanes from that window or jump to any other lane by selecting it from the list.

Pipeline Simulcast Multiple=
3

VEHICLE DETAILS: Here you can view all of the details (including vehicle info, equipment, condition report, pictures, etc) for the current vehicle being offered on Pipeline Simulcast. Note we also share with you PAR and other book values when available.

Pipeline Simulcast Vehicle Details
4

BID BUTTON: The most important part! As long as the clerk is in sync with the auctioneer, the green button is the auctioneer’s asking price! If you want to bid more than the auctioneer is asking, you may alternatively bid higher using the other buttons.

Pipeline Simulcast Bid Button

If you have any other questions, comments, or you’d be interested in being on a dealer panel to help us make your online buying experience better, please take this survey.

We’ll see you at the auction!

Brasher’s Launches Auto Auction in San Jose

Wednesday, July 21st, 2010

SAN JOSE, California – Brasher’s Auto Auctions has announced that it will open a dealer consignment auction in San Jose later this week. Located on the Santa Clara County Fairgrounds, Brasher’s San Jose Auto Auction will offer consignments from new and used car dealers every Thursday, with the first sale set for tomorrow, July 22nd.Brasher's San Jose Auto Auction

The Brasher family has been a leader in the auto auction industry since founding its first auction in Salt Lake City, Utah in 1949. Currently the Brashers operate facilities in Salt Lake, Sacramento, Reno, Portland, Eugene and Boise.

“We’ve long looked at the San Jose market as a great opportunity to serve the new and used car dealers in the Bay Area,” said John Brasher. “With real estate values being what they are, we determined that this was an excellent time to launch an auction to serve dealers in the heart of San Jose.”

Brasher reports that industry veteran Gary Mobley will head the management team at Brasher’s San Jose Auto Auction.

“Gary is known throughout the industry as a true professional, a man of tremendous experience and reputation who knows how to run an auto auction,” said Brasher. “He is a great find for us at Brasher’s, and shares our dedication to superior customer service. He has put together a great team focused on building a successful auction in San Jose.”

Brasher’s San Jose is open to licensed new and used car dealers. For consignment and further sales information, please contact the auction at (408)890-2990, or find the auction online at www.brasherssanjose.com.

Pipeline Simulcast has a NEW LOOK!

Friday, May 28th, 2010

Over the next few weeks, you’ll see a new screen when you login to buy online via Pipeline Simulcast at Brasher’s Auto Auctions. Several lanes have been converted already and we hope to complete the integration by the end of June.

Pipeline SimulcastTo better serve our customers, we’ll be offering more lanes online than ever before! We’re confident you’ll like the new interface and added features (like attending from your Mac or iPhone and seamless lane-switching) but we want to hear it from you! Feel free to post your questions/comments below or contact your nearest Brasher’s Auction for help.

You’ll have to login to the Pipeline to get the full experience, but here’s a shot of what the bid client will look like:

Pipeline Simulcast Bid Client

Brasher’s Idaho Auto Auction Welcomes Jermain “Bad Intentions” Taylor for 11th Annual “Smoker” Sale

Friday, May 21st, 2010

Boise, Idaho will be overrun with auto dealers and boxing fans alike as Brasher’s Idaho Auto Auction brings Olympian and boxing superstar Jermain “Bad Intentions” Taylor to the Gem State for the 11th Annual Smoker Sale and Last Man Standing Charity event.The Smoker 2010 - Brasher's Idaho Auto Auction

Set for June 23rd and 24th, the Smoker Sale will feature more than 2,300 units on auction block; including a GM Factory sale and RV/Powersports sale. Featured 2010 Smoker Sale consignors include General Motors, GMAC, Wells Fargo Dealer Services, US Bank, Edmark Superstore, Boise Volkswagen Audi, Larry Miller Group, Gentry Ford Subaru, Internet Auto and Dennis Dillon.

BIAA will host Fight Night and the Last Man Standing Charity event at 7 p.m. Wednesday, June 23, at Qwest Arena in downtown Boise. The event is free and open to the public. The 4,500 expected fight fans will enjoy eight boxing matches featuring dealers, bank representatives and auction employees from the Boise area.

For more information on the 11th Annual Smoker Sale and Last Man Standing Charity event visit www.idaa.com or call the Sales Department at (208) 395-3174.

You can check out the promo video here:

ServNet Holds First 2010 Meet the Owners Event

Monday, May 17th, 2010

FRANKLIN, Tenn. — The ServNet Auction Group recently hosted its first Meet the Owners event of 2010, kicking off this year’s series of meetings with a gathering in Dallas earlier this month.

As some may know, the Meet the Owners meetings are designed to strengthen the relationships that the owners of ServNet’s 22 independent auctions have with remarketers.ServNet Auctions

Attending the Dallas meeting — which was hosted by ServNet president Jeff Brasher, the owner of Brasher’s Reno Auto Auction, and ServNet chief executive officer Pierre Pons — were representatives from the following remarketers: Chrysler Financial, GMAC, Mercedes Benz Credit, AmeriCredit, Hertz, Santander Consumer USA, American Honda Finance and Wells Fargo Dealer Services.

During the event, these remarketers engaged in discussion with auction owners and members of ServNet’s executive staff.

As part of welcoming attendees, Pons and Brasher emphasized the ServNet members’ strengths, which they cite as the following: long-term, multi-generational, independent ownership; established business practices; well-maintained facilities; and cutting edge technology.AuctionPipeline

“A strong Internet presence and online selling capabilities are essential in today’s marketplace,” Brasher noted. “ServNet auctions stand among the leaders in the industry with online tools that not only facilitate inventory searches, but offer simulcast auction selling through a variety of channels, including AuctionPipeline, which was created and developed by a team of ServNet auctions to deliver comprehensive online buying and selling capabilities.”

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Brasher’s Auto Auctions Recognized for Service by National Accounts

Thursday, April 8th, 2010

As national accounts tabulate sales performance and results from 2009, Brasher’s Auto Auctions have once again distinguished themselves in both regional and national standings.

Brasher’s Portland received accolades as the leading auction for Donlen in the West Region for 2009.

As mentioned in a previous post, Brasher’s Northwest was recognized by Capital One Auto Finance for its performance in 2009 with Auction of the Year honors for the region. We’re also excited to announce that for a record 5th time, they’ve received similar honors from ARI for their efforts in 2009.

Also mentioned in a previous post, Ford Motor Company presented the prestigious Golden Gavel award to Brasher’s Sacramento for their superior performance in 2009.

“With six Golden Gavel Awards and eight Auction Achievement Awards to their credit, Brasher’s Sacramento Auto Auction has worked hard to produce results for Ford Motor Company,” said Linda Silverstein, General Manager Remarketing for Ford,. “We’re pleased to recognize the relationship that we’ve enjoyed with Brasher’s in Sacramento for nearly two decades, and to acknowledge the service that dealers have come to expect from a Ford Sponsored Auction.”

UPDATE: Since this post went live, Fiserv has also recognized the service offered by Brasher’s Sacramento with it’s top performance designation in 2009 for the Western region. Click here to read more. Thanks again to all of our national accounts, dealer customers, and employees who help make Brasher’s a success.

March is Anniversary Month at Brasher’s

Friday, March 26th, 2010

Brasher’s Auto Auctions recently celebrated anniversaries at it’s two Oregon locations.

On March 18th, Brasher’s Portland Auto Auction commemorated its 17th anniversary with a special sales event featuring close to 1200 units, $5,000 worth of prizes, and a great lunch topped off with some birthday cake. “As we head into the spring market, the optimism in the auction lanes is infectious and vehicles from all segments are selling well,” said Jerry Hinton, the auction’s general manager.

That same day, Brasher’s Idaho Auto Auction had reason to celebrate as well. Owner/General Manager Doug Brasher reports that Brasher’s was celebrating three years in Boise, ID, with a sale that featured two HorsePower lanes, two bank lanes with 400+ Units, an RV/Powersports sale and a GM Factory sale. All lanes were available online with Pipeline Simulcast.

Anniversary month will be topped off with a 2-day auction and celebrity entertainment as Brasher’s Sacramento Auto Auction celebrates 32 years. On March 29th and 30th, Brasher’s will deliver an outstanding selection of vehicles, great food, hilarious entertainment, and exciting prize giveaways-including a 1950 Oldsmobile Rocket 88.Brasher's LIVE 32nd Anniversary Celebration

“The Anniversary Sale in Sacramento is always an exciting event, but this year, we’re observing something special: after 28 years at Brasher’s in Sacramento, our general manager, Rex Roden, is retiring, and we want to send him off in style,” said auction owner John Brasher.

On Monday evening, March 29th, near 1,000 expected auction customers will arrive at Brasher’s to find the auction arena transformed into a specially-decorated dining room, and will enjoy dinner catered by three different restaurants, amid candlelight and fresh flowers. After dinner and dessert, the guests will be ushered into the Brasher’s LIVE! Comedy club, for a command performance by celebrity entertainer Rob Pearson. A frequent guest on late-night TV and a world-record juggler, Pearson was the featured entertainer at last year’s anniversary event in Sacramento.

“After the show, we’ll clear the auction arena to make way for a 700+ vehicle sale, with a great mix of vehicles from our fleet, finance and new car dealer customers, including a special consignment of bikes from Harley Davidson Financial Services,” said Brasher. “It will be a night of food, fun and auction action, unlike anything you’ve ever seen before!”

Brasher’s will follow up the next day with a 2,500 vehicle sale beginning at 8:45 am, which will feature vehicles from Ford Credit, Ford Motor Company, Capital One, AmeriCredit, PHH, Repo Remarketing and more, including consignments from new and used car dealers throughout Northern California. Free lunch will be served in the lanes, and at the end of the sale, drawings will be held for a number of prizes, including $10,000 in cash and of course, the 1950 Olds 88 Rocket.

We’d love to have you join us!

Employee Spotlight – Brent Smedley

Friday, November 6th, 2009

Brasher’s Employee Spotlight allows us to share with you some of the people that make Brasher’s a success.

Brent Smedley - Fleet/Lease Manager, Brasher's Sacramento

Brent Smedley

Auction: Brasher’s Sacramento

Position: Fleet/Lease Manager

Time at Auction: 9 years

Favorite Quote: “Just Do It”

From Brent: “I started working for Brasher’s Sacramento Auto Auction as a condition report writer, where I learned how to note vehicle condition and estimate vehicle damage. It was interesting work, but my passion for the auction business took off as I had the opportunity to work in different positions and departments: Factory Account Rep, Fleet/Lease Account Rep, Dealer Salesman, Auctioneer, Assistant Fleet/Lease Manager and Fleet/Lease Manager. I enjoy working with our many bank and fleet/lease customers, the dealers, the auction employees, and especially the members of my hard-working staff.

I am proud to be a member of the Brasher’s team, which is made of excellent people with a passion for success and a willingness to work together to achieve a common goal. We all work hard to make our clients #1, and we work hard to be #1. It has been my pleasure to work for the Brasher family. They hold strong to the values that make great companies GREAT and maintain excellent relationships with their customers.”

From Rex Roden, General Manager: “Brent started his career with Brasher’s Sacramento Auto Auction in May 2000. Brent’s attention to detail, customer follow-up, and his business relations with dealers and clients is second to none. After a very successful career in the many different departments, Brent was promoted to Fleet/lease Manger in July 2006. Brent brought the same customer service skills, management skills, and customer follow-up to his current position and continues to do an outstanding job for Brasher’s and for his institutional clients. Brent truly eats and sleeps the Brasher’s service message…All We Sell at Brasher’s Is Service…But the Service We Sell Is The Best!”

Brasher’s Sacramento Auction Receives 6th Golden Gavel Award

Thursday, October 22nd, 2009

Ford Motor Company recognized Brasher’s Sacramento Auto Auction as its #1 auction in 2009 for its Open Sale, presenting them with its Golden Gavel Award. The award designates Brasher’s Sacramento Auto Auctiosacramenton as the top auction in the country for its Ford Credit sale.

This award marks the 6th time Brasher’s Sacramento Auto Auction has received a Golden Gavel Award from Ford, and the 14th time the auction has been recognized by Ford since 1996. The auction has been named Ford’s top factory auction four times, and Ford’s top open sale twice.

Linda Silverstein, Manager Vehicle Remarketing for Ford, presented the Golden Gavel Award to auction owner John Brasher during the NAAA Annual Conference in San Francisco.GoldenGavel

“With six Golden Gavel Awards and eight Auction Achievement Awards to their credit, Brasher’s Sacramento Auto Auction has worked hard to produce results for Ford Motor Company,” said Silverstein. “We’re pleased to recognize the relationship that we’ve enjoyed with Brasher’s in Sacramento for nearly two decades, and to acknowledge the service that dealers have come to expect from a Ford Sponsored Auction.”

Brasher’s Sacramento Auto Auction features consignment from Ford Credit every other Tuesday at 8:45 am, and holds a Ford Factory Sale every other Tuesday at 11:30 am.