We also want to take some time to call out a few of the features some of you have asked about.

1	CHANGE LANES: Rather than launch separate bidding windows for multiple lanes, just click this drop-down to quickly jump from lane to lane within a given sale.
2	VIEW MULTIPLE LANES: Clicking here during a sale will launch a separate side window that will show you a real-time summary of what is happening in all other lanes. You can place bids in other lanes from that window or jump to any other lane by selecting it from the list.
3	VEHICLE DETAILS: Here you can view all of the details (including vehicle info, equipment, condition report, pictures, etc) for the current vehicle being offered on Pipeline Simulcast. Note we also share with you PAR and other book values when available.
4	BID BUTTON: The most important part! As long as the clerk is in sync with the auctioneer, the green button is the auctioneer’s asking price! If you want to bid more than the auctioneer is asking, you may alternatively bid higher using the other buttons.

If you have any other questions, comments, or you’d be interested in being on a dealer panel to help us make your online buying experience better, please take this survey.

We’ll see you at the auction!

the first sale set for tomorrow, July 22nd.

The Brasher family has been a leader in the auto auction industry since founding its first auction in Salt Lake City, Utah in 1949. Currently the Brashers operate facilities in Salt Lake, Sacramento, Reno, Portland, Eugene and Boise.

“We’ve long looked at the San Jose market as a great opportunity to serve the new and used car dealers in the Bay Area,” said John Brasher. “With real estate values being what they are, we determined that this was an excellent time to launch an auction to serve dealers in the heart of San Jose.”

Brasher reports that industry veteran Gary Mobley will head the management team at Brasher’s San Jose Auto Auction.

“Gary is known throughout the industry as a true professional, a man of tremendous experience and reputation who knows how to run an auto auction,” said Brasher. “He is a great find for us at Brasher’s, and shares our dedication to superior customer service. He has put together a great team focused on building a successful auction in San Jose.”

Brasher’s San Jose is open to licensed new and used car dealers. For consignment and further sales information, please contact the auction at (408)890-2990, or find the auction online at www.brasherssanjose.com.

To better serve our customers, we’ll be offering more lanes online than ever before! We’re confident you’ll like the new interface and added features (like attending from your Mac or iPhone and seamless lane-switching) but we want to hear it from you! Feel free to post your questions/comments below or contact your nearest Brasher’s Auction for help.

You’ll have to login to the Pipeline to get the full experience, but here’s a shot of what the bid client will look like:

Set for June 23rd and 24th, the Smoker Sale will feature more than 2,300 units on auction block; including a GM Factory sale and RV/Powersports sale. Featured 2010 Smoker Sale consignors include General Motors, GMAC, Wells Fargo Dealer Services, US Bank, Edmark Superstore, Boise Volkswagen Audi, Larry Miller Group, Gentry Ford Subaru, Internet Auto and Dennis Dillon.

BIAA will host Fight Night and the Last Man Standing Charity event at 7 p.m. Wednesday, June 23, at Qwest Arena in downtown Boise. The event is free and open to the public. The 4,500 expected fight fans will enjoy eight boxing matches featuring dealers, bank representatives and auction employees from the Boise area.

For more information on the 11th Annual Smoker Sale and Last Man Standing Charity event visit www.idaa.com or call the Sales Department at (208) 395-3174.

You can check out the promo video here:

As some may know, the Meet the Owners meetings are designed to strengthen the relationships that the owners of ServNet’s 22 independent auctions have with remarketers.

Attending the Dallas meeting — which was hosted by ServNet president Jeff Brasher, the owner of Brasher’s Reno Auto Auction, and ServNet chief executive officer Pierre Pons — were representatives from the following remarketers: Chrysler Financial, GMAC, Mercedes Benz Credit, AmeriCredit, Hertz, Santander Consumer USA, American Honda Finance and Wells Fargo Dealer Services.

During the event, these remarketers engaged in discussion with auction owners and members of ServNet’s executive staff.

As part of welcoming attendees, Pons and Brasher emphasized the ServNet members’ strengths, which they cite as the following: long-term, multi-generational, independent ownership; established business practices; well-maintained facilities; and cutting edge technology.

“A strong Internet presence and online selling capabilities are essential in today’s marketplace,” Brasher noted. “ServNet auctions stand among the leaders in the industry with online tools that not only facilitate inventory searches, but offer simulcast auction selling through a variety of channels, including AuctionPipeline, which was created and developed by a team of ServNet auctions to deliver comprehensive online buying and selling capabilities.”

Brasher emphasized that 100 simulcast lanes are offered via AuctionPipeline. He also noted there are more than 75,000 units available through AuctionPipeline. Eighty-two auctions report data to the service.

“ServNet’s participation in AuctionPipeline puts our auctions on an equal footing with upstream and special event sales,” Brasher continued.

Meanwhile, Pons shared how ServNet auctions can utilize data from AuctionPipeline to offer in-depth analytical reporting to their national accounts.

“With ServNet’s national footprint and the full participation of our member auctions, we’re able to provide our customers with market data for all regions, coast to coast,” Pons shared.

“ServNet auctions continue to raise the bar in the industry with the development of new technology, improved selling tools and a shared commitment to the values that have kept these independent auctions at the forefront of the industry for decades,” he continued.

Source: AutoRemarketing.com

Brasher’s Portland received accolades as the leading auction for Donlen in the West Region for 2009.

As mentioned in a previous post, Brasher’s Northwest was recognized by Capital One Auto Finance for its performance in 2009 with Auction of the Year honors for the region. We’re also excited to announce that for a record 5th time, they’ve received similar honors from ARI for their efforts in 2009.

Also mentioned in a previous post, Ford Motor Company presented the prestigious Golden Gavel award to Brasher’s Sacramento for their superior performance in 2009.

“With six Golden Gavel Awards and eight Auction Achievement Awards to their credit, Brasher’s Sacramento Auto Auction has worked hard to produce results for Ford Motor Company,” said Linda Silverstein, General Manager Remarketing for Ford,. “We’re pleased to recognize the relationship that we’ve enjoyed with Brasher’s in Sacramento for nearly two decades, and to acknowledge the service that dealers have come to expect from a Ford Sponsored Auction.”

UPDATE: Since this post went live, Fiserv has also recognized the service offered by Brasher’s Sacramento with it’s top performance designation in 2009 for the Western region. Click here to read more. Thanks again to all of our national accounts, dealer customers, and employees who help make Brasher’s a success.

Capital One Auto Finance presented its annual Auction of the Year awards in Dallas recently. Present to receive the award from Brasher’s Northwest Auto Auction were Lisa Larkin (General Manager), Mark Melton (General Sales Manager) and Jodi Rowland (Fleet/Lease Manager).

Auction general manager Lisa Larkin notes that this year’s designation as Capital One’s Auction of the Year is a repeat performance for the Eugene, OR auction, which was named Capital One’s top auction in the Northwest Region in 2006 as well.

“To receive an award like this a second time is an extra thrill for all of us at Brasher’s Northwest Auto Auction,” said Larkin. “We all work very hard to perform at a consistently high level for our customers, always on the look-out for new and improved ways to facilitate the auction process. Receiving an award like this for a second time is an indication that our efforts are not only noticed, but result in success for our customers on the auction block.”

In other news, Brasher’s Northwest rolled out the red carpet for its customers on Wednesday, January 27th, when it celebrated its 19th Anniversary in Eugene, Oregon.

“Our Anniversary sale was a great day at the auction,” said the auction’s general manager Lisa Larkin. “We planned this sale as our way to say ‘thank you’ to our amazing consignors and buyers who make our business successful, and we had a great time doing it. By the end of the day we had posted a nearly 70% sale, which showed that not only did our customers have a good time, but they had a tremendous day of buying and selling at Brasher’s Northwest Auto Auction!”

The Brasher family acquired the Eugene facility in January of 1990. Originally a single-lane operation, it soon grew to four lanes, and in 2000 moved to an all-new facility to accommodate its growing consignment and dealer base. Brasher’s Northwest Auto Auction offers a dealer consignment sale every Wednesday, averaging over 500 units per week and 68% sold. A nationally-known leader in the RV auction industry, Brasher’s Northwest Auto Auction holds an RV sale on the 2nd and 4th Wednesday of every month.

Brasher’s Northwest Auto Auction has been named Bank of America’s Specialty Auction of the Year for four years running: in 2005, 2006, 2007 and 2008. It is a four-time winner of ARI’s Auction of the Year Award, and two-time winner of Capital One’s Auction of the Year Award for the Northwest Region.

Source: servnetauctions.com

Jeff Rankin

Auction: Brasher’s Northwest

Position: Condition Report Writer

Time at Auction: 24 years (says he came as part of the deal when Brasher’s bought the auction in 1990)

Job History at Brasher’s Northwest: car driver, tow-truck driver, repo man, forklift operator, salvage yard operations, car CR-writer, RV/Powersport/Marine CR-writer

Previous Job History: 20 years as a woodsman, cutter, and climber throughout the west

Hobbies: Water skiing, vintage motorcycles, and swimming with whales

Favorite thing about working at the auction: Being a part of the energy during Powersport sales

From Lisa Larkin, General Manager: “Jeff is one of those guys that can do just about anything. If he doesn’t know, he will find out how to do it. His excellence in writing RV condition reports has been noticed by consignors and buyers alike. We have many buyers purchase online with confidence because they know they can rely on his condition reports.”

Bob Roessel of Portland RV Wholesale, a frequent buyer at Brasher’s Northwest Auto Auction, had the opportunity to visit The Heartland Ranch in Missouri this year to do some serious hunting. The trip, which was won by a friend during Brasher’s Northwest’s Anniversary Sale in June, was the trip of a lifetime for Bob, a serious sportsman. During the three day trip to the Ranch, Bob stayed in the Ranch’s 26 room guest lodge with first class amenities and amazing views.

On the second day, Bob got what he came for: An 800 lb. bull elk! The elk had a green score of 512.

The ranch cut and wrapped the meat, and Bob took home 80 lbs. of it to share with the family, donating the remaining 400 lb. to a local charity.

After an exhausting day on the hunt, Bob was able to spend his final day relaxing and enjoying the views of the ranch. “I very much enjoyed myself and would recommend this trip to anyone who doesn’t often get to hunt.”

Source: servnetauctions.com

All proceeds from the sale will be go to the Oregon Health & Science University, earmarked for research of Huntington’s Disesase.  Click here for information about the disease and here for donation information.

This scooter will be offered for sale online at 5pm PST on Tues, 9/15/09.

Be sure to come out and support a great cause!  Contact the sales team at Brasher’s Northwest for more details (541) 463-7150.