The Challenge
Successfully complete a full-length Ironman event. Additional bragging rights awarded to the person who posts the best time among the contenders listed below.
Stay tuned for a chance to throw your support behind the contender of your choice. In the meantime, your comments below are always appreciated.
The Race
Ironman St. George – May 1st, 2010
The Distance
Swim 2.4 miles, Bike 112 miles, Run 26.2 miles
The Contenders
Mark Melton
- Height: 5’9″

- Weight: 174 lbs
- Work: Brasher’s Northwest
- Nickname: The Bullett – Need I say more?
- Race Resume: 2 half-Ironman’s, several century (100-mile) rides, 2 STP (Seattle to Portland – 202 miles) rides, 3 200ish-mile relay races, 1 half marathon
- Quotable: “My biggest challenge will be trying not to drown during the swim. I swim like a rock and therefore it will be a challenge to stay off the bottom of the lake. I also have a hard time trying to conserve energy during the bike and will need to learn to pace myself so I have enough energy left to complete the marathon run.”
Ben Brasher
- Height: 6’1″

- Weight: 191 lbs
- Work: Brasher’s Auto Auctions
- Nickname: benny – Because I couldn’t think of anything else.
- Race Resume: 2 half-Ironman’s, 1 marathon, 1 half-marathon, 1 200ish-mile relay race, 1 off-road tri, and 2 “fun” tri’s
- Quotable: “In the few triathlons I have under my belt, I’ve done relatively well on the swim. But the time you spend in the water pales in comparison to the time you spend on the run and in the saddle. The bike especially is my weakest event and the one I least enjoy. I’ve heard this course has a tough bike route. My big hurdle will be to put more of a focus on my bike training. Bigger still will be finding a balance with work, training, and family time.”
Matt Brasher
- Height: 6’5″

- Weight: 200 lbs
- Work: Brasher’s Idaho
- Nickname: Hammer – Because that’s what the crowd chanted when I won an arm-wrestling competition in college…the name stuck.
- Race Resume: 1 sprint-distance tri, and 5 “fun” tri’s, also 2009 Smoker Champion
- Quotable: “The biggest hurdle I face in preparing for this event is overcoming the foot/ankle surgery I just had. I need to get back in to shape after 3 months of doing nothing. I’m worried about trying to do too much too soon. The last triathlon I attempted was a tough off-road course that I didn’t finish in Lake Tahoe. I feel a need to prove to myself that I can do this.”
Non-Brasher employee contenders (we won’t hold that against them):
- Peter Brasher – George Washington University
- Tom Brasher – Brasher’s Insurance
- Logan Sheppard – Sheppard and Associates Insurance
- Heath Sheppard – Sheppard and Associates Insurance
- Austin Bowden – Sheppard and Associates Insurance
- Rusty Loveless – RJL Wire Connections, City of Lehi Fireman/EMT
No related posts. Brasher










“Pain is weakness leaving your body.”
Doesn’t Melton… I mean “The Bullett” always beat you guys?
I could be wrong but it seems like he trains harder and he wants it more.
I would love to see one of you give him something to sweat about.
He’s going to get a big head if he wins again.
Train hard or go home!
“Pain is coming in behind me….I hope that you like pain” “If you ain’t first, your last.”
What do you mean The Bullett “always beats us”? We’ve only done 2 real triathlons.
It’s true he’s trained harder and he has wanted it more, but that’s all in the past. We’re turning over a new leaf with this race…let the games begin!
[...] a description of the challenge and a bio of the contenders click here. Be sure to read below to get a training [...]
I support the cause and support all of you and your hard work.
The best of luck to you all.
Make’m hurt BULLETT. HEHEHE
Having completed Ironman Arizona last November, I can tell you how big of a challenge Ironman is first hand. I hope you realize this is a life changing event! I wish all of you the best, but I have to give the edge to Mark to win the overall challenge. Just remember to keep smiling out on the course. It’s an incredible experience.